Team and Lead Officer - Phoebe Baker
Name of project/event - Queensway Art Jam - Community Art Project
Date of Project/event - 3 events; 7th, 14th and 21st August 2025
Section 1. Description of Project
Queensway Estate Art Regeneration Project 2025
Following the success of Phase 1 of the Queensway Estate Art Regeneration in 2024, this year's project focused on transforming the eight brightly coloured concrete planters in the courtyard with personalised artwork. The initiative was developed in consultation with the Queensway Resident Group (QRG) and delivered in partnership with Vineyard Storehouse, Southend Community Matters (SCM), and Achieve Thrive Flourish (ATF).
For the 2025 phase, local artist Ed Taylor-Nottingham worked closely with residents and children to translate their ideas into playful, nature-inspired designs. His approach ensured the artwork was both engaging and simple, making it easy for children to contribute their own personal touches.
The project began in June with QRG coffee mornings and evening meetings, offering residents the chance to shape the creative process. The group highlighted the importance of a nature theme, alongside values of community and togetherness, particularly in light of the ongoing challenges with anti-social behaviour (ASB) on the estate. With regeneration works impacting morale, there was a strong desire for a project that could rebuild community spirit, celebrate residents' voices, and restore pride in the estate.
The project was funded by Southend Community Matters, who played an active role throughout and regularly attended QRG meetings to provide ongoing support.
Two workshops were held on 7th and 14th August, bringing together children and adults to share ideas for the planter designs. A recurring theme emerged: flowers, bugs, and nature. ATF enriched the sessions by providing sports activities, face painting, and hands-on support with the children's artwork. These workshops not only shaped the final concept but also gave residents a chance to socialise and collaborate creatively.
On the final event day, Ed supplied simple flower stencils to guide the painting, while children added colour, details, and their own unique designs such as bees, ladybirds, and smiley faces. The day was supported by volunteers Sarah Lander, Julia Pack, Amber Rogers, Sarah Lyons, Sarah Gallagher, and Phoebe Baker, with additional help from Chris Silvey (SCM) and Dan & Danielle (ATF), who also ran football, boxing, and craft activities alongside the painting.
The event drew a wide range of families, including many who regularly attend ATF sessions. This mix of local and wider community participation created a vibrant, social atmosphere. Even the youngest children, who were less confident with painting, enjoyed the craft and sports activities provided. The result was eight beautifully decorated planters that reflect the community's creativity and shared pride.
To ensure inclusivity, every session was free of charge. Children were provided with a healthy lunch, and those attending the second workshop also designed and personalised their own tote bags, which they could take home with drawing materials to continue exploring their creativity.
Section 2. Intended aims of projects under each of Business Plan Headings
1. Improving the Customer Experience
Enhancing customer experience begins with active resident engagement. By involving residents in resident-led projects-from the initial design stage through to the completed product-we foster a strong sense of community spirit and pride in the living environment. This approach ensures residents feel heard, valued, and empowered, reinforcing that their voices genuinely shape their community.
Involving both children and adults not only strengthens connections but also inspires residents to use their creativity and ideas in shaping their surroundings. This engagement provides valuable opportunities to reduce social isolation, encourage new friendships, and build a stronger, more united neighbourhood.
The creation of personalised artwork within the estate helps residents express their vision for their environment while also instilling a sense of ownership. Such projects aim to reduce anti-social behaviour, vandalism, and graffiti, while cultivating pride in shared spaces.
As part of this initiative, children were provided with art materials to take home, allowing them to continue developing their skills and creativity beyond the workshops. This ensures the project has a lasting impact, not only on the estate itself but also on the growth and confidence of the young residents involved.
2. Improving Our Organisation
This project directly supports a customer-focused culture by placing residents at the heart of the process and ensuring their voices shape the outcomes. It strengthens staff-resident engagement, creating opportunities for meaningful interaction that build trust, collaboration, and stronger relationships.
By offering a creative and positive experience, the project enhances the well-being of both residents and staff, fostering a shared sense of achievement and pride in the estate. It also showcases SEH's commitment to Asset-Based Community Development (ABCD) by recognising and celebrating the skills and creativity of local children and residents.
Overall, the project not only improves service culture but also contributes to a more connected, supportive, and resilient community, which in turn strengthens the organisation as a whole.
3. Meeting Our Governance Responsibilities
Residents were directly involved in shaping and delivering an art project, contributing their ideas and decisions throughout. Their input influenced how the project was designed and implemented, ensuring resident voices were central to the outcome.
4. Innovating Commercially
Maximising resources: All resources for the project were fully funded by Southend Community Matters, covering use of the Storehouse venue and purchase of materials. This meant no direct cost to South Essex Homes, while still delivering a high-quality, resident-led initiative. Resources were carefully allocated-ensuring that every item purchased was used effectively within the workshops and painting sessions, with leftover supplies repurposed for future community projects.
Enhancing value: By actively involving residents in the design and artwork process, the project not only improved the visual environment but also strengthened community ownership, pride, and social cohesion. This resident-led approach ensured long-term benefits without additional budget strain, as improvements were achieved through collaboration and creativity rather than high-cost external contracts. The project also reduced potential costs associated with vandalism and graffiti by instilling a sense of pride and care for the estate.
Sustainability: Materials used in the workshops included existing South Essex Homes stock such as paper, pencils, stickers, and beverages, ensuring that available resources were fully utilised rather than wasted. In addition, residents developed new creative and social skills through participation, creating a more engaged and resilient community capable of supporting future projects sustainably.
5. Developing Sustainable Communities
The Art Jam project supports the development of sustainable communities by providing residents, particularly young people and volunteers, with opportunities to build practical skills in areas such as art, teamwork, and project delivery. By actively participating in the design and creation of community artwork, residents gain a sense of ownership, pride, and confidence, which can inspire further involvement in community initiatives.
The project also contributes to long-term social and economic benefits: participants develop transferable skills that may support future education, volunteering, or employment opportunities.
In addition, by enhancing shared spaces and fostering community engagement, the project helps address social isolation, encourages the participation of often hidden or underrepresented groups, and promotes a sustainable, environmentally aware approach through the use of long-lasting plants and creative reuse of materials.
Section 3. Breakdown of Costs and Time
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Brief description of items
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Purchase price
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Saving
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Catering
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£50
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Funded by SCM
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Hire of Storehouse
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£0 (would have been £330)
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Match funded by Storehouse
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Hire of Artist including materials
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£590.04
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Funded by SCM
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Painting materials
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-
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Included in artist costings
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Goodie bags and art materials
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£35
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Funded by SCM
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Face painting
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£0 (would have been £20)
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Provided within ATF costings
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Sports activity
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£0 (would have been £300)
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Provided within ATF costings
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Breakdown of Costs
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Staff/volunteer time description
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Time
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Cost value
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Big paint day staff volunteers
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2 hours x 3 staff members
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6 staff members x 2 hours = £249
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Staff time for two workshops
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5 hours x 1 staff
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1 staff member x 5 hours £103.75
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ATF attended hours
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4 hours x 2 staff
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(included in above costs)
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SCM attended hours
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6 hours x 1 staff
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£125
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Breakdown of Time
Section 4. Actual Outcomes
The project successfully engaged residents, particularly young people, fostering participation and helping to strengthen community relationships. It met its aim of improving customer experience by involving residents in a creative activity, which enhanced their connection to the community and inspired future involvement in community-led initiatives.
However, the level of resident input required more resources than anticipated. For future projects of a similar nature, I will allow additional time for planning and promotion to ensure broader participation. This includes exploring more effective outreach methods, as the previous leaflet drops, posters, and social media promotion did not attract the anticipated number of participants. The goal is to ensure a wider range of residents are informed and able to contribute to shaping the project.
Aligned with SEH's values, the project exemplified a commitment to Asset-Based Community Development (ABCD) by actively involving local children and volunteers in shaping the overall design. Residents' ideas were central to the process, with no top-down direction from SEH or partners, fostering a genuine sense of ownership and pride in the area. This approach built on last year's planter painting project, which reduced graffiti and inspired residents to consider forming a gardening group to maintain the planters and enhance the public space.
Staff presence both in the lead-up and on the event day further strengthened SEH's reputation in the community. By visibly responding to resident concerns about social isolation and anti-social behaviour (ASB), the project reinforced trust and collaboration between staff and residents. This engagement lays the groundwork for future initiatives and creates opportunities for residents to participate more actively in shaping their community alongside SEH.
While primarily focused on community development, the project also attracted interest from local residents who were not directly involved, demonstrating its wider appeal and potential reach. This visibility could open opportunities for future funding and partnerships. As noted in the cost breakdown, the project was made possible through funding from Southend Community Matters. By clearly demonstrating the value and impact of initiatives like this, SEH strengthens its case for securing additional support and donations from contractors, partners, and other stakeholders for similar community-led projects.
Section 5. Quotes from participants
Residents said:
Excellent idea
Need to have a meeting at the beginning, floater who directs
South Essex Homes provide the paint, residents create
Good- need more promotion
I'm happy, it's begun!
Fantastic turn out - would like to see more residents
Volunteers said:
Successful event, great to see local people doing a difference in their community
This is a start!
Great to get out of the office, great working with kids, pleasure leaving a reminder on the planters
Fun way to remind ourselves why we do what we do. Hopefully colourful planters put a smile on the residents who live on the Estate
Section 6. How has this project involved residents to help shape services?
The Art Jam project actively involved residents, particularly children and young people, in shaping the design and delivery of the initiative. Residents contributed ideas for the artwork, workshops, and themes, ensuring that the project reflected their priorities and creativity rather than being dictated by SEH or partners.
Engagement opportunities included consultation at QRG meetings, coffee mornings, and workshops, allowing residents to provide input at multiple stages. Their involvement not only influenced the visual outcome of the planters and communal spaces but also shaped how SEH delivers community-led projects, highlighting the importance of accessible, inclusive, and creative participation.
Through this process, residents gained a sense of ownership and pride in the estate, while SEH gained insight into resident interests and expectations, helping to inform future service delivery, community engagement, and neighbourhood improvement initiatives.