Team and Lead Officer – Resident Engagement Team, Laila Kricha
Name of project/event – Avon Way Art Mural Project
Date of Project/event –Ongoing
Section 1. Description of Project
- Since 2012, Achieve Thrive Flourish (ATF) has provided safe spaces, opportunities, and support for at-risk youth through sport, art, heritage, and culture. Their work has reduced anti-social behaviour and fostered community cohesion throughout Essex. They offer programs for children and young people ages 5–24 as well as intergenerational activities.
- John Bulley is a local artist known for his murals and community art projects. He designed the original "Banksy-style" street art in London’s Camden Market and has created public artworks across the UK. He is also passionate about working with children, using art to inspire creativity and community engagement.
As part of an initiative to engage South Essex Homes (SEH) residents and foster community pride in and around Avon Way, SEH and ATF collaborated with local artist John Bulley and volunteers from Shoebury Youth Club to create a vibrant mural at Avon Way.
Taking place during the October half-term, the project aimed to revitalize a once-neglected alleyway- often a target for graffiti, vandalism and ASB- by transforming it into a vibrant, inspiring artwork that reflected the spirit of the surrounding community, largely made up of SEH residents
Beyond enhancing the visual appeal of the area, the project provided young people with a creative outlet and a meaningful activity during the school holidays, encouraging respect for their surroundings. Over several weeks, participants worked together to design and paint the mural, ensuring it was a true representation of their collective ideas and efforts.
The project was made possible through generous support from George Jones, who funded materials such as paint and brushes, as well as providing food to keep volunteers energised throughout the day. Now completed, the mural stands as a lasting symbol of teamwork, creativity, and community spirit, fostering a renewed sense of ownership and pride among residents.
Section 2. Intended aims of projects under each of Business Plan Headings
1. Improving the customer experience (does the project encourage wider resident engagement, improve resident satisfaction, make services more accessible or other?)
Improving the customer experience by fostering resident engagement and satisfaction- by involving young people and volunteers in the mural's creation, the project encourages community participation, strengthens bonds, and inspires future involvement.
Through this project, the children of Avon Way will be provided with opportunities to meet new people and make new friends as well as learn new skills in drawing, painting and creative expression.
2. Improving Our Organisation (does the project improve our customer service culture, engagement between staff and residents, improve well-being?)
This project aims to strengthen our organisation by promoting a customer-focused approach and demonstrating a commitment to community well-being. It can improve staff-resident engagement, building stronger relationships, trust, and collaboration. By offering a creative and positive experience, the project will enhance both staff and resident well-being through a sense of accomplishment and pride. Additionally, it will highlight SEH’s commitment to Asset-Based Community Development by tapping into the skills of local children. Overall, the project can help create a more connected, supportive, and community-driven organisation.
3. Meeting our governance responsibilities (does the project enable residents to participate or contribute towards how SEH is governed and managed)
N/A
4. Innovating commercially (does the project help us deliver value for money, get more out of our existing budgets/services)
N/A- no cost to SEH.
However, improved pride in the area can help reduce ASB and vandalism, easing the strain on Estate services i.e. less littering/fly-tipping means reduced workload for our caretakers. There will also be less of a need for Estate services to routinely paint over graffiti, allowing resources to be focused elsewhere.
5. Developing Sustainable Communities (does the project help tenants acquire skills, life opportunities, improve their economic situation, contribute towards cost-of-living issues, contribute towards green/sustainability agenda, engage with hidden communities)
The mural project can help develop sustainable communities by offering skill-building opportunities, especially for young people and volunteers, in areas like art and teamwork. This creates a sense of ownership and pride that can improve local conditions which may lead to further opportunities for similar projects.
Section 3. Breakdown of Costs and Time
Breakdown of Costs
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Brief description of items
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Purchase price
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Saving
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Materials provided by Local Artist- acrylic paints, selection of paint brushes, mixing trays etc
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£0 - no cost to SEH
£400 – As detailed below
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£400
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Masonry paint, roller and tray, large paint brushes, dust sheet
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£0 - no cost to SEH
£84.50 - donation from George Jones (Contractor) as part of Social Value contribution
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£84.50
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Pizza for Avon Way Mural volunteers (children)
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£0 - no cost to SEH
£49.95 - donation from George Jones (Contractor) as part of Social Value contribution
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£49.95
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Cleaning supplies
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£14.68
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Breakdown of Time
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Staff/volunteer time description
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Time
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Cost value
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SEH Resident Engagement Officer- to attend youth centre session, clean and prep wall and day of mural.
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6 hours x 1 staff member
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£99
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ATF Staff- to attend youth centre sessions, clean and prep wall and day of mural.
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3 hours x 2 staff,
8 hours x 1 staff
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£66.00
£88.00
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Local Artist- to attend youth centre sessions.
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4 x hours, 1 Artist
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£100 – paid for by ATF
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Local Artist- concept work, printing, day of mural.
Price also includes cost of materials, as detailed above in cost breakdown.
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£400 – donation from George Jones (Contractor) as part of Social Value contribution
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Section 4. Actual Outcomes
Linking into business plan headings and whether intended aims have been achieved. Any unintended pros or cons.
- Improving the customer experience
- Improving our organisation
- Meeting our governance responsibilities
- Innovating commercially
- Developing sustainable communities
The Avon Way Art Mural Project successfully engaged residents, especially young people, fostering community participation and stronger social bonds. It achieved its aim of improving customer experience by involving residents in a creative activity, increasing their connection to the community and inspiring future involvement in community-driven projects. However, resident input required more resources than expected- for future projects of a similar nature, I will take more time to plan how to promote the project to ensure residents that expressed interest initially actually get involved on the day.
Aligned with SEH's values, the project demonstrated a commitment to Asset-Based Community Development by involving local children and volunteers and using their ideas for the overall design without dictation from SEH or other partners involved. This has led to a greater sense of pride in the area, leading to better care of public spaces in the area- the mural remains intact and the alleyway it is in has not been vandalised since the project was completed.
Having staff visible in the leadup and involved on the day strengthened SEH's reputation in the community, as we were seen to be acting on the concerns of residents regarding vandalism and ASB in the area. This staff-resident engagement helps build trust and collaboration, which can lead to further projects or ways for residents to get involved with SEH.
While focused on community development, the project attracted attention from those working and living nearby that were not directly involved. This could lead to future funding and partnerships. As detailed above in the cost breakdown, this project was made possible thanks to a generous donation from George Jones. If we can show the value in projects such as this one, we may be able to secure further donations from our contractors and stakeholders.
Please see below photos taken before and after the project was completed.
Section 5. Quotes from participants
“This project is a partnership with South Essex Homes. We are promoting local community and trying to get the community to come together to create safe spaces and do something positive for Shoebury”- ATF staff member and SEH resident
“We’re repainting the wall here to put a bit of colour back in the area. Growing up there wasn’t really opportunities like this where the community got involved to redesign the area, so I’m so grateful that we’re doing this and getting the kids involved today”- Volunteer
“We had a good time! We had fun painting and enjoyed the pizza”- Volunteer and SEH resident